The staff you're hiring
The staff you're hiring.
Zoom in on the system and here is the team. A chief of staff orchestrates it, specialists own the work, and a supporting cast does the research, checking, and the actual writing to your system. You direct all of it, and nothing happens to your business without your say.
Orchestration
- Chief of Staff — Leads the team and brings their work up to you. Every week it pulls together what moved, what's at risk, and the two or three decisions that actually need you, and writes your Strategic Review. It earns more independence over time as its track record proves out, but the decisions stay yours.
Specialists
- Demand — Grows your reach. Turns one idea into the week's posts and threads, tracks what's landing, and owns your audience growth.
- Conversion — Turns interest into customers. Works your funnel, drafts the emails and landing copy, and finds where you're losing people.
- Retention — Keeps the customers you have. Watches who's slipping away, works out why, and recommends what to do about it.
- Product — Decides what to build or offer next. Frames the opportunities, drafts the experiments, and sorts what's worth your time.
- Brand — Protects your voice. Checks everything before it goes out, so what ships sounds like you and holds your positioning.
Supporting cast
- Researcher — Finds the evidence, with sources, and brings back what argues against an idea as well as what supports it.
- Benchmarker — Studies the best in your space and pulls out what actually works.
- Prioritizer — Ranks what matters most across everything competing for your attention. It has no say over decisions; it just orders the options.
- Quality checker — Screens every piece of work before you ever see it, so what reaches you is already vetted.
- Implementer — The only one allowed to change your system, and only after you approve. It turns your decisions into done.
There is also a research specialist for a second venture, walled off from your main business, for when you run more than one thing.
That is the whole staff.
You point it at what matters, it does the work, and the decisions stay yours.